How to Create Top- Notch Visual Content in Power. Point ? Almost every image associated with my recent blog posts has been made in Power. Point. Yep, whether starting from scratch or purchasing a photo to build off of, Power. Point is my secret design weapon. I've even used it to create, and write tutorials on traditionally . Even now, when I launch a new marketing offer, I create an accompanying visual - - whether it's an infographic or just a picture to post on Facebook - - in Power. Point to pair the campaign with visual content. Adapted by Barbara Brenny from “A Quick Start Guide to Using PowerPoint. The program used to create this object is Forms. Microsoft PowerPoint 2013, Microsoft Visio Standard 2013, Microsoft Visio Professional 2013. The concepts of linking and branching within your. Linking and branching are two PowerPoint options. Excel and PowerPoint error message. Data using the Business Connectivity Services. How to Add Transitions to Powerpoint. Microsoft PowerPoint is a software program that allows users to create digital. And while I can't explain the creativity behind these visuals (though the end of this post will show you my thought process), we can certainly dive into some step- by- step explanations of how to produce two different types of visual content in Power. Point. That should provide you with enough Power. Point knowledge to start building your own images! Let's get started. Visual 1: Creating a Landing Page Visual. Let's start with a simple visual. Typically at Hub. Spot, we use simpler visuals for promoting our marketing offers - - ebooks, webinars, etc. We want the visual to capture a visitor's attention, demonstrate the value of the offer, and influence them to download it. We don't want it to overtake the corresponding landing page that it's on. With that in mind, let's build out an example for one of our recent offers on How to Determine Your 2. Marketing Goals. Step 1: Pick a shape. First, pick a shape to be your base for the visual. There are a bunch of shapes you could choose, as you can see in the screenshot below. For this example, I. Shapes are your secret weapon when it comes to visual content creation. With both objects clicked, I. I use the up and down arrows on my keyboard to ensure it. Step 3: Add explanatory copy. To explain the image, add some text by clicking . Ease in readability is better than a super fancy font that isn. Step 4: Add elements that fill the visual. To fill the white space in the circle and complete the visual, I. Step 5: Save your image. Now that I have every component I desire for the image created, I'm going to select all the components of it. Or, you could just hit ! We now have a simple, but descriptive image for our landing page that represents our template offer - - a marketing goals template offer to help marketers set (and hit!) their monthly, quarterly, and annual goals. The best part of this visual is that you can repurpose it for your entire campaign surrounding that offer. That means this one visual is not only going to help you convert more visitors on your landing page, but it can be used in the call- to- action that leads visitors to that landing page, in your email used to promote the offer, and on your social media networks with a link to the landing page. That's a quadruple whammy - - not too shabby for a little dabbling in Power. Point, eh? Visual 2: Creating a Blog Post Visual. When it comes to blog posts, you want a captivating image to draw in readers. Blog posts are shared at rapid rates across the interwebs. People share it on social media platforms, in email attachments, and - - our favorite - - as inbound links. You want an awesome image that keeps people clicking and reading! In fact, studies show. X faster in the brain than text. If you're not using images, you're losing out large amounts of potential traffic to your blog! With that, let's recreate the image used in this blog post, . This is where shameless marketing tactics - - such as babies and kittens - - are allowed ; -) Search for the type of image you want on something like Creative. Commons (make sure you're allowed to use it for commercial purposes, modify, and adapt it) or i. Stockphoto. For this offer, I'm going to search for . I get the following image, which I insert into Power. Point by clicking ! I'm going to insert a shape over the laptop screen and make the fill and outline white. That way, it kind of looks like a Power. Point slide in presentation mode. Step 3: Add visual copy. To continue with that idea of making the image look like it's part of a Power. Point presentation, I'm going to treat the white square shape as a title slide and simply, well, put the title of the blog post that I am attempting to promote through this image. Step 4: Apply soft edges. As you may have noticed, the white shape we made doesn't seamlessly fit in the computer screen size of our photo. While fancy editing tools in Photoshop can fix, we can make it work in Power. Point, too. Zero represents no soft edges, while 1. A safe spot is usually under 1. Step 5: Save your image. It's that time again - - time to save the image! Simply select all elements, right click, and click . So if you've made it this far, congratulations, this is the final flourish! But, there are particular aspects of a social media visual that need to be addressed. Let's build an image that will help us promote one of our most recent ebooks, ! Your images should, too. So for your social media image, select a rectangle or a square - - I'm going to use a square. Step 2: Use shapes to build an image. Now I want something that illustrates the concept of . Then, set the circle's fill to . Just make sure you adjust the line weight to be thicker so you can really see the outline. Next, I'm going to insert the diamond shape just as I did the circle shape - - except this one will be much smaller, and on top of the circle! This time, I'll make the fill a calm shade of blue, but keep the outline of the diamond the same as the ring to show the two elements are connected. I used the little green Rotate tool (you remember our friend, the Rotate tool, right?) to curve and place it on the ring nicely. To truly emphasize that this is an engagement ring, and not just some random ring, I'm going to add another circle with a thicker weight, and overlay it over the previously made ring to emphasize engagement between at least two people (your business and your fans, perhaps?). Now, just in case I want to move this around, I'm going to select every element of both rings, and group them together by right clicking, grouping, and selecting . But you do usually need copy on a social media visual. A blog visual becomes an image permanently associated with content, so people can discern its meaning with context. But with a social media visual, people share, re- pin, and re- post images all the time, during which your original accompanying update might be lost. Additionally, not everyone will click through your visual to read the content it is linked to. For this reason, you want the visual you create to explain everything the reader needs to know. Here's an example of how we incorporated text into one of our social media visuals: To make the visual just a tad more interesting, I want to bold the word . I'll do this by inserting a rectangle with the same color blue as the diamond ring. To make the text appear in front of it, simply click the text box, right click, and select . Remember, this image doesn't live on a landing page or a blog post where it is clearly associated with your brand. As a social media post, this image becomes free for all to use and share, and you want all the people the image eventually reaches to recognize the image came from your brand. So, stamp on a logo! Step 5: Add a call- to- action (CTA). If you want to generate leads from this image, add some CTA copy to prompt readers to, well, act. In this case, our CTA is to download an ebook. But instead of just having dead white text on the image, I'm going to click . Now the text box I inserted has a blue background, and the CTA is more visible on the page. Step 6: Save as picture. Here we are again! Time to select all the elements, and them together as a picture - - but at this point in the blog post, you probably know that whole process ; -) Here's the final image we put together for social media: That's way more interesting than just typing the question out on Facebook, isn't it? More Examples of Marketing Visuals Made in Power. Point. While the above three examples of building visual content in Power. Point can help equip you with the basic tools needed to fill your design toolset, it can't magically think of what the image will actually be for you. From here on out, it's just about getting comfortable with using Power. Point as your ! Here are a few other images created in Power. Point that might help get your creative juices flowing. This photo followed the steps shown in visual two of this post. This is a picture of our blog manager's son. It was too cute to not use, so I put a white rectangle shape over her computer screen, took screenshots of some of the various email templates we have been offering users for free, and used the rotate tool to place them in a cool format across the screen. His popping eyes are suggesting the email templates really are for YOU. How to Painlessly Transition Your Company to Inbound Marketing. This post focuses on being a little sneaky. Often, top management isn't willing to hear about a new and modern way of doing business. So to help people transition their marketing to inbound marketing, we wrote a post, the image for which started as a purchased stock photo. Then, I used the speech bubble shape in Power. Point to show how this employee is thinking about his sneaky method of attack .. We have a tutorial on creating a business page with Facebook timeline. So, obviously, we decided to pretend it was a cat presenting on the subject matter. This image was built by taking this cat from a free meme on memegenerator. Next to the cat, the presentation board was made with the square and line shapes in Power. Point. When Twitter and Linked. In ended their social relationship, we found a free image of a broken heart, and simply added each social platform's logo onto each side of the heart. They were placed more snuggly in the heart by using the Rotate tool. For this image, I grabbed a free stock photo from by searching . From there, I started to see spinning wheels, so I changed my search to ! I ended up finding this wheel- of- fortune- esque photo.
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